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Currency Trading Strategies Tag Forex Currency Trading Strategies 每日观察：关注Facebook新项目Project Spartan（6.17） | GamerBoom.com 游戏邦

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该公司将利用货币“余额”这一策略，根据玩家已支付实际道具费用所剩下的Facebook Credits余额，将其引向另一款可消费这些余额的游戏内容。这种策略类似于传统街机游戏，如果玩家在某款游戏中花掉25美分，那么就可以利用剩下的75美分体验其他游戏。

BringIt首次在RockYou的《Zoo World》中植入这种迷你小游戏时就发现，约6.5%的用户会尝试体验这类游戏。在这类用户中，又有55%会重访小游戏，他们在小游戏中逗留的时长也增长至6分钟30秒左右。该公司表示他们还将为这项服务添加日常奖励、礼物机制、锦标赛和积分排行榜等功能。

5）《HotShot》是一款由PlayQ开发并于5月初发布的Facebook游戏，据AppData数据显示，该游戏目前的MAU是61万6496，DAU是13万6445。这是一款弹珠盘风格的街机游戏，视觉效果类似于PopCap休闲游戏《Peggle》（游戏邦注：《Peggle》尚未推出Facebook版本），其社交特点主要体现在玩家之间相互比较自己搜集的徽章和得分。玩家可使用Facebook Credits购买虚拟货币Gold，从而兑换能量以延长游戏时间。

6）Facebook宣布将与英国的SupersonicAds和德国的Deal United两家市场营销服务公司合作，支持欧洲用户通过订阅杂志、租借在线电影内容等服务，赢取Facebook Credits虚拟货币。

目前已有一些游戏开发商通过与SupersonicAds和Deal United等服务供应商的合作，支持用户通过完成相应任务而赢取游戏虚拟货币。

7）据TechCrunch报道，有消息称Facebook正打造一个名为Project Spartan的新项目，它是一个完全基于HTML5，可在iPhone和iPad设备的Safari浏览器上运行的平台，而并非需经过苹果App Store审核的原生应用。

有观察者指出，Facebook此举的意图非常明显，那就是利用苹果设备打破其应用销售规则的束缚，让Project Spartan成为取代App Store（或其他销售中枢）的游戏及其他应用的发布渠道。据称包括Zynga、《赫芬顿邮报》等80家左右的公司已参与这一项目，准备在未来数周内针对该平台发布内容。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

1）Already a big player in Facebook games, social game maker CrowdStar is expanding into mobile today with the launch of an iPhone game called Top Girl.

The title is the first one built by CrowdStar’s new mobile game studio, headed by Blair Hamilton. It is also the first one fueled by the company recent $23 million infusion of venture money. As such, the game is a big strategic move by CrowdStar, which was once ranked second only to Zynga on Facebook but is now No. 8 with 24 million monthly active users. If it succeeds, CrowdStar can grab an important foothold in smartphone and tablet games, which are some of the fastest-growing segments in gaming.

The title is aimed at the same female demographic that CrowdStar attracts with its most successful Facebook game, It Girl. But Top Girl is focused on a unique mobile experience, Hamilton said. And it targets the under-served market of young women who enjoy playing social mobile role-playing games.

The game is a free-to-play native iPhone title. Users can download it for free on the iPhone or iPad and then pay real money for virtual goods in the game. The title is not connected to It Girl and so is a new brand that targets women who want to play out a fantasy modeling career. It does not use Facebook Connect for social connectivity. Rather, it uses the social mobile network of CrowdStar’s one-time sister company, OpenFeint, which was recently acquired by Gree.

CrowdStar recently raised a round of funding from Intel Capital and Time Warner. Top Girl is live in the Apple App Store today. CrowdStar has launched mobile games before in the mobile market. Those games, based on its Happy Aquarium title, were for feature phones and have pretty much run their course. CrowdStar will likely do an Android version of the new game as well.（source:venturebeat）  

2）How about a Zynga Pirates game? Zynga survey teases game ideas

by Joe Osborne

Or, better yet, what do you think of a Robin Hood social game by Zynga? Those are some of the possibilities for future Facebook or mobile games that Zynga teased in one of its infamous surveys. It appears that the company is toying around with several potential game ideas in house, and wants you to help decide what becomes the next big thing since, well, Empires & Allies, really.

The game ideas span Hollywood acting and production to acting as a music mogul. But our favorite from the list is absolutely the idea for a pirates game in which players sail the high seas in search of treasure and–gasp!–romance aboard a massive ship. Besides, it would fit Zynga’s modus operandi to enter the pirate games sub genre with Mighty Pirates and others sailing about.

However, the idea of becoming the world’s most famous detective on Facebook sounds exciting, and relatively original. OK, so there is To Catch A Killer, but we really just want to be the next Elliott Stabler on Facebook. （source:games）

3）FarmVille Maker Files Lawsuit Over Copycat Games

By Chris Pereira

Update: Vostu is denying the allegations Zynga has brought against it. In a statement sent to 1UP, company spokesman Davidson Goldin said, “Zynga has been accused of copying so many games that they’ve sadly lost the ability to recognize games like ours that are chock full of original content and have been independently created. Vostu has 500 brilliant employees working night and day making hand drawings and writing proprietary code for online games that our 35 million users worldwide enjoy.
“Zynga’s anti-competitive effort to bully us with a frivolous lawsuit — especially when we have some of the same key investors — is pathetic. While Zynga plays games with the legal process we will continue focusing on using our substantial resources to create games that entertain our customers.”

Original Story: Zynga has sued Brazilian social game company Vostu, accusing it of copyright infringement. The massively successful FarmVille developer alleges Vostu has copied nearly everything about its games and, in the process, “continue[s] to harm Zynga irreparably.”

“Let’s be clear — it is one thing to be inspired by Zynga games, but it is entirely different to copy all of our key product features, product strategy, branding, mission statement and employee benefits lock, stock and barrel,” said Zynga’s general counsel, Reggie Davis. “We welcome Vostu into the arena of social games, but blatant infringement of our creative works is not an acceptable business strategy — it is a violation of the law.”

Being accused of stealing or copying things is a position Zynga has found itself in before. Digital Chocolate said Zynga was infringing its trademarks with Mafia Wars, while The Learning Company took issue with Zynga’s Oregon Trail game just last month.

The case summary claims, “Vostu’s business model is simple: copy Zynga’s successful games. The extent of Vostu’s copying has resulted in Vostu being called the ‘Zynga of Brazil.’ While imitation may be the sincerest form of flattery, the copying of valuable intellectual property rights is theft.”

Although the company believes the offense is abundantly clear from playing the competing games, the video above was put together by Zynga to demonstrate how Vostu’s games lift content directly from previously-released titles. The videos do seem to shown some striking similarities, like the way energy is reduced, what pets do when players go idle, and more. One item that is highlighted in particular appears to be pretty damning.

“Remarkably, Vostu’s copying includes ‘mistakes’ in Zynga’s games,” the lawsuit reads. “For example, in CityVille, the Zynga developers forgot to add the requirement that Community

Buildings be connected to a road in order to function within the game — a requirement for all other buildings in the game. The game was released without that requirement, and the bug was never fixed in Zynga’s game. Vostu’s MegaCity replicated this ‘mistake.’”

It’s not as if Vostu is some tiny company. Its headquarters are located in São Paulo, Brazil, with offices in both Buenos Aires, Argentina and New York. The Facebook page for its CityVille clone, MegaCity, shows that it sees over 307,000 active users per month. Vostu’s games, like Zynga’s, are free-to-play, microtransaction based titles, so it’s unclear how much it has managed to profit from the alleged copies. Zynga has an idea, though — the lawsuit claims the “scheme” has been “highly profitable” and has generated revenue in “the high double-digit millions of dollars.” （source:1up）  

4）BringIt’s Skill-Based Gaming Could Be the Best Place for Facebook Credits

By AJ Glasser

Social game enhancement service BringIt says it’s seen strong engagement results from integrating its skill-based mini-games into social games like CrowdStar’s Happy Aquarium, but the future of the platform could lie in “remnant” Facebook Credits.

BringIt increases engagement in social games by adding skill-based “mini-games” where players can essentially bet virtual currency on themselves as they play an arcade-style game like match-3. Depending on how well the player performs, the mini-game pays out its parent social game’s premium currency as a prize. BringIt recently updated its service to accept Facebook Credits for bets, though winnings are still doled out in its social game partners’ in-game hard currency.

By adding Facebook Credits, BringIt has tapped into a revenue stream based on the idea of “remnant” or leftover Facebook Credits that players are bound to find themselves with after spending the bulk of their supply on actual in-game items. It’s very much like the old arcade machines that cost a single quarter per play being placed next to the more elaborate arcade games that cost 75 cents — only with BringIt, you could potentially win more currency to go spend on the more elaborate game.

When BringIt first experimented with this integration in RockYou’s Zoo World, it found that 6.5 percent of users will try the skill game. Of those, 55 percent come back daily to play again, leading to an average increase of 6 minutes and 30 seconds in session time. BringIt found similar results when it recently partnered with TheBroth to add a “Barn Blast” match-3 mini-game into Barn Buddy and its Turkish language version, Komşu Çiftlik. BringIt also has added other integration features to its service such as daily bonuses, gifting mechanics, tournaments and leaderboards.（source:insidesocialgames） 

5）HotShot Takes Notes From PopCap to Bring Pachinko-Flavored Fun to Facebook

By Pete Davison 

HotShot is a new Facebook game from young developer PlayQ. The game launched in early May and since that time has enjoyed a steady upwards trend of both monthly and daily active users, earning it spots on our top 20 emerging Facebook games and on this week’s list of fastest-growing games by DAU.

According to our traffic tracking service AppData, HotShot currently has 616,496 daily active users and 136,445 daily active users.

HotShot is a pachinko-style arcade game that appears to be directly modeled after PopCap’s popular casual title, Peggle, which as yet doesn’t have a Facebook version. Players are tasked with removing all the orange pegs from a board by hitting them with a ball fired from a cannon at the top center of the screen. The ball bounces semi-unpredictably through blue and orange pegs on its way down to the bottom of the screen, where a bucket is moving from side to side. If the ball lands in the bucket, the player gets a “free ball” — if it does not, they lose one from their stock of balls. The player must eliminate all of the orange pegs before running out of balls. When the last orange peg is hit, the bucket is replaced by a row of bins at the bottom of the screen, with each being worth a particular amount of bonus points. It’s largely luck-based as to where the ball eventually lands, as these bins also open and close at regular intervals, causing the ball to bounce away.

Social features for the game come in comparing badge collections and Pro Scores with friends. Badges are awarded for completing challenges, while Pro Score awards are given for beating a challenge with a score above a certain threshold. There’s a “Friend Activity” button at the bottom of the friends list, but this currently doesn’t do anything.